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Organization Name

Who are the decision makers for this project?

What does your company do? What are the products and services you offer?

#1 Goal of the Website

Tell us about your ideal customer

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website?

How do you want people to feel when they interact with your brand?

Safe and secure, edgy and excited, exclusive and cool, like they belong?

Do your competitors have websites? If so, list them here so we can make sure yours is better

Tell us about your competitors

Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Are the any other websites in particular that you like the design of? Why?

If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

have are that

Anything else you want to get off your chest?

What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.