This is really what it comes down to is asking yourself is what is the intent or motive of the person searching. With this understanding you can starting ranking your local seo strategy with this understanding in mind. Its really not that difficult.

You can check and see the top 5 results in your search and see how BERT algorithm is affecting your search results and implement that. As BERT is a very prevalant search term that affects 1 in 10 search results.